Customized solutions for increasing performance!

Walter Surface Technologies

  • Implemented Pre-hire Assessments
  • Designed and Implemented Customized Sales Process
  • Implemented Management Coaching


Increase in

Canadian Sales


Increase in

US Sales

“We contracted Dr. Musser to conduct a comprehensive evaluation of our sales organization at Walter Surface Technologies in both our Canadian and US businesses. The information we gained from this assessment confirmed impressions we had and helped us craft a strategy to develop our sales organization. We implemented a pre-hire assessment that has helped us improve the quality and caliber of new sales leaders and salespeople we are hiring. Dr. Musser designed a customized sales process for us and has introduced and reinforced it during the past 12 months. In addition, he has worked with our sales leaders to become better coaches and drivers of performance. His work, along with key initiatives and improvements we have implemented as a company have resulted in a 14% growth in sales year over year in Canada, and 22% growth year over year in the US, exceeding our goals and expectations for that year. I would recommend Dr. Musser to anyone who is serious about growing your sales organization and increasing your sales.”

Tim Houghton
President and COO
Walter Surface Technologies International


  • Designed and Implemented Sales Process Training
  • Implemented Management Performance
  • Development Training


Increase in
call center
conversion rate

“We utilized Enhanced Sales Potential to standardize our sales process across 3 call center locations. We were experiencing very different sales performance results at our call center locations. Since implementing the newly designed customized sales process, we have significantly reduced the variablility in sales performance to within 3 percentage points, while increasing our overall enterprise average.”

John Pask
Sr. Director, Texas Mass Sales, NRG

Industrial Distribution Group

Sales training and pre-hire assessment
increased average per rep sales by


in one year

“To successfully navigate through today’s competitive business environment, businesses need exceptional people, processes and systems. The most mysterious and difficult one to get right is the people, which is also the largest expense in most businesses. Since 1999, we have used Dr. Musser and Enhanced Sales Potential to significantly improve our hiring and advancement decisions.”

Charles Lingenfelter, Former CEO
Industrial Distribution Group

NAI Houston

Results from 4 Year Study


From 33% to 11%

reduction in turnover rate following pre-hire assessments

“We were able to reduce our turnover of newly hired sales associates from 33% to 11% in the 4 years we have been using Dr. Musser’s sales assessments to assist in our hiring and selection process.”

Jon Silberman, Co-Managing Partner, NAI Commercial Real Estate, Houston, TX

Reliant Energy

Designed and Implemented Sales Process Training


per sales rep


“We needed to improve our sales numbers as well as build a solid foundation from which to train our new sales agents. Enhanced Sales Potential stepped in and has delivered exceptional work. Dr. Musser interviewed the subject matter experts and put together a custom sales process for us. He also provided ‘train the trainer’ and delivered all of the courses to the first round of sales agents. The average production per sales rep in the D2D channel improved 64% year over year.”

Kevin Moderski,
Channel Sales, Reliant Energy

Here’s more of what our clients have to say:

“Enhanced Sales Potential designed and implemented our sales process and taught our company how to recruit effectively.  We grew sales by over 40% in 2014 while the rest of our industry is trending in the opposite direction.”

– John Tanner
Complete Roofing Company

“One of our sales representatives wrote, ‘I truly think this training and the insights I have gained will benefit me throughout my sales career.”

– Karen Spargo
Woodbridge Pacific Group