How ‘Scarcity Thinking’ Impacts the Sales Effort

Scarcity thinking is a mindset. It’s when an individual believes there is not enough of something – money, opportunity, time, etc. Any of us can experience scarcity thinking, regardless of our circumstances – “I don’t have enough money” “I’m not making enough money” “The market opportunity is not large enough” “I don’t have enough customers” […]

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